Streamlining logistics for East African regional trade routes.
Safariclink coordinates freight and trade across East African corridors, where cargo movement spans multiple countries, border points and partners. Their existing workflow ran on scattered spreadsheets and messaging threads, making shipment status hard to track and client questions slow to answer.
We designed and built a custom CRM tailored to trade-route logistics: role-based workflows for operations and client teams, a structured pipeline for shipment stages, and a single source of truth for every consignment.
The operations team now tracks every consignment in one system, client questions are answered from a live dashboard instead of spreadsheet archaeology, and onboarding new team members takes days instead of weeks.
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